Alton Towers
Alton Towers is a private organisation so its aim is to make a profit by selling products and services. Alton Towers is part of the Merlin Entertainment Groups which is the UK's leading short break destination and also the resort offers one of the worlds leading theme parks. The origins of the Towers date back to the 8th century, although the theme park and hotels are slightly less historic.
Products and Services
Alton Towers offers a wide range of products and services for different types of customers these include: theme park, hotels, bars, restaurants, waterpark and a spa.
Alton Towers as rides that appeal to all different types of customers such as thrill rides, laughs and frights, attractions and young fun. Visitors could spend the whole day exploring the gardens, play crazy golf around some of Alton Towers rides and attractions also, some of Alton Towers characters would walk around the park for people to meet. This makes sure that the whole family is entertained and would keep coming back for more.
Alton Towers also includes a waterpark which includes hundreds of water features from lazy rivers and crazy cannons to water rollercoasters. The water parks Caribbean lagoon offers excitement for kids of all ages.
There are two hotels at the Alton Towers Resort one of them which is the Alton Towers Hotel this hotel as themed rooms such as the Smiler Bedroom and the Chocolate Room. This shows that whenever Alton Towers open a new ride they base a themed room around it to attract customers. The second hotel is the Splash Landings Hotel which offers customers a taste of the Caribbean which as views overlooking the Waterpark and it also offers evening entertainment for families. Both the hotels include bars and restaurants, the Alton Towers Hotel is home to three themed restaurants: The Secret Garden Restaurant, The Emperor Grill and The Atrium as well as the Dragon Bar which is the perfect location to enjoy a drink. The Splash Landings Hotels restaurants and bars are based around family fun these restaurants include The Original Sandwich Company, Flambo's Exotic Feast which offers dishes from across the world and also as the Ma Garritas which offers tropical cocktails. However, if your a guest at the one of the hotels you can choose to eat or drink at any of the restaurants and bars from either of the hotels.
Alton Towers also includes a spa which offers personalised spa treatments, from facial to a massage or a body treatment. It also has therapists which will pamper customers with beauty essentials these include make-up, nails or Fake Bake.
Within the Alton Towers Resort is has a range of shops for all types customers they can sell souvenirs, photos, key rings and sweets that helps customers to remember their time at Alton Towers.
Regulations, Health and Safety
Alton Towers Resort makes every effort to ensure that the Theme Park, Hotels, Waterpark and other facilities are accessible to all of the guests. Alton Towers has produced a guide on the website which gives customers a full and realistic picture of its attractions, detailing key restrictions. This will help customers assess their own abilities and make a decision about which attractions they wish or are able to use.
Members of the British Association of Leisure Parks, Piers and Attractions welcome visits by disabled people and will do all that is possible to ensure a safe and pleasurable stay. However, certain rides or attractions in the parks can be physically demanding so Alton Towers therefore reserve the right to refuse admission to certain rides or attractions should they feel there is danger to a particular individual or individuals for whatever reason.
Alton Towers offer a limited number of spaces for guests with disabilities and these are reserved for those who have a Blue Badge identifying a mobility issue. Guests with a disability pay the standard entry fee and are eligible to receive discounted tickets for up to three helpers if they are unable to manage independently. Any further members of the party will pay full price. However, proof of disability is requested, which may include a Blue Badge, statement of special educational needs or a letter from a medical professional. Guests with disabilities can obtain an interchangeable carer's annual pass. Alton Towers offer two different colour wristbands: red wristband will be issued to permanently non-ambulant guests such as wheelchair users. White wristbands are issued to guests with a visual, hearing or other impairment that means they may require additional support assistance whilst using rides or attractions.
For safety reasons, the number of disabled people permitted on a certain rides at any one time may be limited. Guests with disabilities are required to have at least one helper over the age of 14 accompany them onto rides. Alton Towers allows assistance or guide dogs in to the Theme Park but are not allowed to accompany any of the guests onto the rides, they must never be left unattended in the park.
Alton Towers offers a limited number of wheelchairs for hire from the guest services office but on a first come, first served basis. Alton Towers also has toilets with disabled access available all around the Theme Park.
The Hotel restaurants serve a wide range of cuisine to suit everyone. Customers can inform Alton Towers Hotel when booking of any special dietary requirements so that they can provide for their needs. There are also disabled persons parking bays to the front of the Alton Towers Hotel and to the right of the Splash Landings Hotel, which are available to disabled guests. Portable induction loops are available at both Hotel receptions and can be used around the Hotels to assist guests further. Vibrating pagers are available to guests who are deaf or hard of hearing. These will be activated in the event of a fire alarm activation or other emergency requiring guests to leave the Hotels.
Who does it provide for?
Local Communities
Alton Towers Resort has a significant impact on the surrounding area. Alton Towers works hard to ensure this impact is positive so that its local communities benefit from its presence so here are some of the things Alton Tower does to ensure this.
Alton Towers Resort is responsible for half of all tourist visits to Staffordshire and the Staffordshire Moorlands. A member of Alton Towers senior management team Chairs the Staffordshire Destination Partnership and works with different tourism bodies to ensure they benefit from the presence of Alton Towers Resort.
Alton Towers work in close partnership with Staffordshire Moorlands District Council and Staffordshire County Council to raise the profile of the County as a visitor and business destination.
Alton Towers also has regular meetings with Parish Councils and hold presentations at regular intervals so that local residents can ask questions and raise any concerns. It generates substantial income for the region through its direct and indirect spending.
Alton Towers actively seeks to use local suppliers and labour wherever possible, many small businesses, from taxi firms to B&B's, would not be variable without Alton Towers Resort.
Customers
Alton Towers offers products and services for all different types of customers. If booking in a group Alton Towers offers different prices so that it will be cheaper this could be for youth groups, scouts or guides. They also offer this for school groups has Alton Towers offers educational talks and activities for schools, it also offers schools to book lunch packs for their visit.
Alton Towers has different types of rides for all different types of customers such as fright and thrill rides would be aimed at older people but Alton Towers also has rides and events for the younger children.
Alton Towers Waterpark offers baby changing facilities and feeding room for parents with young babies. It also has different water features for the younger children as well as the older ones as well. The waterpark even offers parent and toddlers sessions that they can attend to. Alton Towers also offers access for disabled customers such as toilets, parking spaces and wheelchair hire.
Businesses
Alton Towers is also a venue for businesses or individuals who want to hold corporate events. From a large conference to a smaller business meetings, Alton Towers offers a wide range of event venues. The conference centre at Alton Towers has a Stateroom venue while at the hotel and theme park venues include array of small and large flexible venues including its Tower Suite. The Staterooms key benefits are air conditioning, natural day light with blackout facility, loading door access, optical fibre lighting, private patio, private bar, high speed wireless internet access. Alton Towers offer a series of corporate packages designed to help businesses to organise the next event.
Responsible to
Alton Towers has shareholders and has agreed to change to a Public Limited company which means that people can take shares out. Alton Towers have agreed to give 30% off under any Merlin Entertainment Company if people buy a share with at least £1000. Shareholders are when people contribute or own a part of Alton Towers, the local people help with the surroundings, the local also contribute by ensuring there is litter picking to make sure that the area looks clean and tidy for the visitors so all these people contribute towards Alton Towers and helps them.
Environmentally and Ethically Responsible
Alton Towers have an impact on the local environment in various ways- with noise, traffic and waste. To help minimise this they have a number of environmental teams who monitors their activities; a traffic management team to help improve congestion around the local villages at peak times and Alton Towers are constantly expanding their recycling capabilities. Alton Towers are custodians of the historical towers, grounds and gardens which belonged to the Earls of Shrewsbury. Alton Towers are actively maintaining and preserving this heritage for future generations. Alton Towers also provide litter pickers to help maintain the appearance of the local village and surrounding areas. Alton Towers have made great strides in identifying ways to cut carbon footprint, to improve its water consumptions and recycling efforts, and agree to ethical terms and conditions with all of its suppliers.
Contributes to the Economies
Alton Towers contributes to the economy as it generates almost £38 million of income annually in the local income and over £73 million in the regional economy -both for local suppliers and other support businesses which rely on its guests for their income-hotels, B&Bs, restaurants, retailers, taxi firms and many more. Alton Towers are in the Principal they help businesses by contributing towards better rides or better transport access to the complex, they spend over £100 million just on helping other organisations. It is one of the largest private sector employers in the area by directly and indirectly responsible for 2,900 jobs in the local area, and 3,520 jobs in the West Midlands region. It accounts for 50% of all visitor trips to the Staffordshire Moorlands. Visitor attractions require continual investment to ensure that they appeal to visitors. No new investment in attractions or accommodation would result in reduced visitor numbers with adverse economic effects for the area, in terms of local employment and expenditure. It is estimated that income generated within the local area will increase by around £12m, that approximately 735 additional jobs would be created at the Resort and 980 in the local area.
M1-Alton Towers is a big organisation therefore it attracts thousands of visitors from inside and outside the UK. This is good because it helps local businesses such as hotels and restaurants around the area because if people are visiting and they don't live nearby then they are going to need somewhere to sleep therefore the hotels are attraction them visitors. Alton Towers also works with coach companies to pick people up from schools and colleges for example. If there are a group of people visiting Alton Towers and using one of the coach companies then there would be a package which would help save money for the group and benfit everyone. This benefits coach companies because if a coach gets a full coach then they will get more money and also Alton Towers will get money from people being in the park because they will buy things such as food and souvenirs.Not only does Alton Towers help the coach companies it also has benefits for taxi companies because they will get alot of money from taking people to and from Alton Towers. Alton Towers also promotes attractions in the area, they have a stand in the guest services area which gives lots of information about other place to visit. This will benefit the local economy as it will give visitors information about other places in the area to visit and then they may visit that attraction.
Hilton Hotel
Hilton Hotel is a private organisation and its aim is to make a profit by selling products and services. It is the most recognized name in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader of hospitality. With over 92 years of experience, Hilton continues to be synonymous with hotel because of our innovative approach to products, amenities and service. With more than 540 locations in 78 countries, Hilton provides an authentic and contemporary experience for our guests worldwide.
Products and Service
Hilton Hotel offers a range of food and drink that are an important part of any stay. Customers can dine in one of the Hilton Hotels restaurants or have a healthy Hilton Breakfast in-room, customers can find delicious and accessible options to satisfy them.
The Hilton Hotel offers different products and services for different types of customer as well and to meet their needs as the Hilton Hotels team members are always ready to provide friendly, individualized service to its guests. The Hilton Hotel are also happy to offer a range of services to meet your needs. Customers can keep a work out routine at the Hiltons Hotel on-site fitness centres or they can relax at one of the spa's.
The Hilton hotel offers bathroom amenities which include shampoos, cleansers and body lotions for its guests. The Hilton Hotels fitness centres off the essentials for a workout for example: cardio with personal TV screens and headphones, free weights, water, courtesy towels and room to stretch.
Regulations, Health and Safety
The Hilton Hotel have area safety managers which have the following responsibilities that they have to keep checking. For health and safety procedures they have to do accident investigation and training, assess occupational risks and hazards and creating safety comities in each hotel.
For fire safety they have to conduct fire risk assessments, co-ordinate fire safety training, key contact during projects and refurbishment and build relationships with fire brigades.
For food safety they have to check food poisoning allegations and incidents of physical contamination and establishing infection control procedures and creating a viral outbreak policy.
Who does it provide for?
Local communities
The Hilton Hotels mission is to help build stronger communities by inspiring acts of volunteer service, both large and small, in the spirit of hospitality. Hilton Hotel are dedicated to sharing their spirit of hospitality with the local communities and encourage its Team Members to contribute their time, talent and resources to help the neighbours in need.
Every Hilton Worldwide office and hotel is encouraged to host or participate in hands-on volunteer activities. In year, Hilton Hotel participated in more than 800 projects with more than 660 local organizations across 51 countries. Hilton Hotel created a network of Community Committees in each of its 18 corporate offices around the world, providing tools and resources to support volunteer and community engagement.
The development of the Hilton Hotel means that with it keep building new hotels in different destinations means it provides more jobs in the local community and generates more income to that community because if people will be staying at the Hilton Hotel they will want to spend time and money by doing different types of activities such as shopping, cinemas, theatre or the night life. The more money the community makes then it can keep being developed and improved to keep attracting old and new visitors.
In 2012, Hilton grew local economies around the world as they added 171 new hotels with more than 28,000 rooms. These hotels brought with them over 10,000 new jobs in their owned, managed and franchised hotels and corporate offices in positions ranging from housekeeping to technology to management. The majority of staff in their hotels are local Team Members, which not only supports the economy of the area, but also helps the hotels reflect the culture of their locations.
Customers
The Hilton Hotel offers a range of packages for different types of customers for example if offers family packages which includes breakfast for four and free high speed internet access. It makes sure that the kids have fun and gives chance for families to have fun together any time of the year in spring, winter, summer or autumn and it can be just for a weekend getaway all year round.
The Hilton Hotel also offers a bed and breakfast package which this could be for a special occasion or time to unwind after a busy week, it gives customers chance to make the most of their weekend and this package allows a special rate and breakfast for two. The bed and breakfast package are the way for customers to relax and recharge.
It also as offers so customers can save money when they book or when they book in advance so this means that it will attract more customers because they will be saving money and also they would have booked it in advance so less hassle and not all last minute. They also have these offers on when they know that not many people will be going away so by offering packages they will be trying to get customers to stay.
Businesses
The Hilton Hotel offers products and services ideal for business individuals or groups these include meeting rooms, Wi-Fi, equipped business centres also they have Executive Room or Suite for Executive Lounge access which includes free continental breakfast, canapés, drinks and complimentary Wi-Fi access.
The Hilton Hotel also offers meeting packages for people who visit and stay for business purposes. The meeting packages include:
Responsible to
The Hilton Hotel as stakeholders and the successful execution of its corporate responsibility strategy is very much dependent upon on going dialogue with its stakeholders. Hilton Hotel engage with stakeholders in a wide variety of ways, both formally and
informally. It strives to identify key stakeholders who are in a position to support or impact its corporate responsibility areas of focus and shape its thinking on material issues. Hilton Hotel are deeply appreciative of its stakeholders and partners around the world who are helping Hilton Worldwide advance its responsibility and sustainability goals.
Hilton Hotel believe there is huge value in partnering with organizations that have expertise in the issues on which its focus through Travel with Purpose. Partners bring their experiences to these issues, while it contribute its knowledge of
hospitality, guest service and operations. The result is an opportunity to work in a public/private partnership approach to address societal issues. Hilton Hotel seek partnerships at all levels to address the needs of our business and communities as effectively as possible. It works closely with partners to understand the context in which they are working and how a partnership approach can help them be more impactful in addressing issues such as improving the outcomes of volunteer service, repurposing waste, creating youth opportunities, preventing child trafficking and innovating around sustainable procurement.
Environmentally and Ethically Responsible
A combination of initiatives and strategic partnerships with organizations around the world have enabled the Hilton Hotel to exceed its waste reduction goal a full two years earlier than anticipated. While they are proud of this achievement, the Hilton continue to evolve its waste reduction strategy to reinforce its commitment to minimize waste and repurpose it for community needs. Hilton Worldwide has developed partnerships and initiatives at national and regional levels, which continually help them to reduce its aggregate waste across the portfolio.
Hilton Worldwide has partnered closely with its suppliers to identify sustainable solutions for laundry and housekeeping practices at their hotels. Hilton have developed several partnerships that offer improved laundering technologies, which can reduce water use by up to 45%, energy use by up to 43% and extend linen life by up to 40%. Further, Hilton have developed sustainable housekeeping supplies that can reduce the amount of water used in cleaning processes by up to 30%, as well as improve efficiency and reduce
the number of toxic chemicals used for cleaning.
Supply chain sustainability is a complex issue for a global hotel company as its suppliers extend across 90 countries in which they purchase everything from food and beverage, to heavy equipment, to linens and pillows, to personal soap and shampoo.Its suppliers span a huge number of industries, countries, legal contexts and even infrastructure challenges. In many countries, Hilton procure the
majority of goods for its hotels locally, but its success depends largely upon the maturity of local markets and their ability to support a multinational hotel brand with the quantity and quality of supplies necessary.
M1-Hilton Hotel is also a huge organisation as they have hotels all over the world. This business helps a lot of other businesses such as taxi companies. This is because when people are staying at the Hilton they might be in a new area they haven't been to before therefore they might need provided transport for them to get to different places, so the Hilton has links with the taxi companies. Hotels such as the Hilton help bring in customers from all around the world such as inbound and domestic. This is good for business in that area because then people are coming and spending their money in that area which is where the multiplier effect comes in. Most Travel and Tourism organisations benefit from people staying in hotels because people might want to get out and try different things and go to different events and attractions. Also guided tours of popular places are very popular therefore people might want to go and do one of them. If people are visiting the hotel, they have concierges who help organise activites for people so they have things to do. When guests stay in a hotel they might want to have something to eat and drink, local restaurants will be able to provide the visitors with food and this is a benefit to the restaurant and bars as it bring employment and business to them.
Virgin Atlantic
Virgin Atlantic is a private sector organisation, the aim of the organisation is to make a profit by selling products and services to customers. Virgin Atlantic started out in 1984, this is a high quality and value for money airline to the world.
Products and services
Virgin Atlantic have inflight connectivity this means customers can use mobiles and stay communicated when flying due to the new Aeromobile. In the Upper Class and Premium Economy there are in-seat laptop power which is available for customers to use that will keep their gadgets going on board throughout the flight.
It offers inflight entertainment as well, customers can watch movies with over 50 films to choose from there's choice for everyone on flight. Customers can also watch TV there's a vary of mixed TV programmes each month. Then also customers can listen to music on flight with a library which offers a selection of music.
Upper class passengers can freshen up in the Revivals Lounge with showers, spa treatments, breakfast and business facilities. Customers can also get them extra treats on flights for example extra leg room if customers book seat plus they can relax and can enjoy having an extra seat. There is also a champagne service which customers can purchase on board.
Regulations, Health and Safety
Virgin Atlantic include guidelines and what customers with certain health issues should travel or not on the website and they include assistance if customers will need extra help when travelling for example, need extra oxygen.
The UK Aviation Authority website advises for both medical practitioners and passengers to follow the links to the Aviation Health Unit.
On the website they include top tips for health and safety these include keep on moving so keep on changing the position you sit in, walk around the cabin to keep circulation going, stretch, don't take sleeping pills, take care of your ears, keeping drinking and stay hydrated, eat light, moisturise, wear loose fitting clothing and set your time to the time of your destination.
Who does it provide for?
Local communities
Virgin Atlantic helps local communities by giving more job opportunities for people and also it generates more money for the local community because when people travel to and from airports they can stop at local hotels and visit local attractions so it generates more money for companies has it will bring more visitors to the local community. This will help the local community to develop and rejuvenate to make it look better and improve the community.
Customers
Virgin Atlantic travel to over 35 destinations and they even travel within the UK from London Heathrow or Gatwick to Manchester, Edinburgh and Aberdeen so this will help domestic visitors who want to travel within the UK and want to get there a lot quicker. Virgin Atlantic have three different types of classes these are Economy, Premium Economy and Upper Class which all have different types of features that will appeal to different types of customers for example Economy will be people who don't want to spend too much money but still want to get value for money and then Upper Class will be people with a lot of money who want to spend it and also the features of Upper Class might appeal to them more.
If customers are travelling with babies there is cabin crew at hand at all times throughout the flight with comfy cots and warm milk as well. Virgin Atlantic also have seats exactly made for children so that they are comfy when flying. Also if children need to travel alone for some reason Virgin Atlantic cabin crew will make sure that they are safe.
There is also kids entertainment so children will not get bored when flying there is a huge range of children's TV and video games also a kids menu.
Businesses
There is free Wi-Fi so that business customers can stay connected and also if they have a chauffer which will be waiting for them at the airport to take them to their final destination. Virgin Atlantic offer laptop power so this gives business customers the chance to stay connected and do work whilst flying.
With Premium Economy and Upper Class it gives business customers the chance to sit back and relax and also have a delicious meal which is ideal before they land in the destination as it might be the only chance they get time to relax before having to work or they might be flying back home and have been working hard so just want to relax for a bit and get champagne services as well.
Responsible to
In 1999 Richard Branson who owns Virgin Atlantic sold a 49% stake in the company to Singapore Airlines valuing Virgin Atlantic at a minimum of £1.225 billion. In the same year it launched it first super economy service that went on to become the award winning Premium Economy.
Environmentally and Ethically Responsible
Virgin Atlantic are working hard to reduce the CO2 emissions with new sustainably produced and lower carbon biofuels and step change technologies that will dramatically improve the fuel efficiency of planes. Virgin Atlantic are also working with local communities in their destinations to help them meet the sustainability challenges they face right now. Virgin Atlantics community investment programme is helping communities to help themselves to a better future. Virgin Atlantic has a new Noise Management Strategy sets out its aims to achieve further noise reductions across its fleets.
Virgin Atlantics Facilities team have wasted no time in getting rid of polystyrene food containers and plastic cups and otherwise focus on identifying recycling options for all sorts of waste, such as glass, plastics, cans and paper.
Alton Towers is a private organisation so its aim is to make a profit by selling products and services. Alton Towers is part of the Merlin Entertainment Groups which is the UK's leading short break destination and also the resort offers one of the worlds leading theme parks. The origins of the Towers date back to the 8th century, although the theme park and hotels are slightly less historic.
Products and Services
Alton Towers offers a wide range of products and services for different types of customers these include: theme park, hotels, bars, restaurants, waterpark and a spa.
Alton Towers as rides that appeal to all different types of customers such as thrill rides, laughs and frights, attractions and young fun. Visitors could spend the whole day exploring the gardens, play crazy golf around some of Alton Towers rides and attractions also, some of Alton Towers characters would walk around the park for people to meet. This makes sure that the whole family is entertained and would keep coming back for more.
Alton Towers also includes a waterpark which includes hundreds of water features from lazy rivers and crazy cannons to water rollercoasters. The water parks Caribbean lagoon offers excitement for kids of all ages.
There are two hotels at the Alton Towers Resort one of them which is the Alton Towers Hotel this hotel as themed rooms such as the Smiler Bedroom and the Chocolate Room. This shows that whenever Alton Towers open a new ride they base a themed room around it to attract customers. The second hotel is the Splash Landings Hotel which offers customers a taste of the Caribbean which as views overlooking the Waterpark and it also offers evening entertainment for families. Both the hotels include bars and restaurants, the Alton Towers Hotel is home to three themed restaurants: The Secret Garden Restaurant, The Emperor Grill and The Atrium as well as the Dragon Bar which is the perfect location to enjoy a drink. The Splash Landings Hotels restaurants and bars are based around family fun these restaurants include The Original Sandwich Company, Flambo's Exotic Feast which offers dishes from across the world and also as the Ma Garritas which offers tropical cocktails. However, if your a guest at the one of the hotels you can choose to eat or drink at any of the restaurants and bars from either of the hotels.
Alton Towers also includes a spa which offers personalised spa treatments, from facial to a massage or a body treatment. It also has therapists which will pamper customers with beauty essentials these include make-up, nails or Fake Bake.
Within the Alton Towers Resort is has a range of shops for all types customers they can sell souvenirs, photos, key rings and sweets that helps customers to remember their time at Alton Towers.
Regulations, Health and Safety
Alton Towers Resort makes every effort to ensure that the Theme Park, Hotels, Waterpark and other facilities are accessible to all of the guests. Alton Towers has produced a guide on the website which gives customers a full and realistic picture of its attractions, detailing key restrictions. This will help customers assess their own abilities and make a decision about which attractions they wish or are able to use.
Members of the British Association of Leisure Parks, Piers and Attractions welcome visits by disabled people and will do all that is possible to ensure a safe and pleasurable stay. However, certain rides or attractions in the parks can be physically demanding so Alton Towers therefore reserve the right to refuse admission to certain rides or attractions should they feel there is danger to a particular individual or individuals for whatever reason.
Alton Towers offer a limited number of spaces for guests with disabilities and these are reserved for those who have a Blue Badge identifying a mobility issue. Guests with a disability pay the standard entry fee and are eligible to receive discounted tickets for up to three helpers if they are unable to manage independently. Any further members of the party will pay full price. However, proof of disability is requested, which may include a Blue Badge, statement of special educational needs or a letter from a medical professional. Guests with disabilities can obtain an interchangeable carer's annual pass. Alton Towers offer two different colour wristbands: red wristband will be issued to permanently non-ambulant guests such as wheelchair users. White wristbands are issued to guests with a visual, hearing or other impairment that means they may require additional support assistance whilst using rides or attractions.
For safety reasons, the number of disabled people permitted on a certain rides at any one time may be limited. Guests with disabilities are required to have at least one helper over the age of 14 accompany them onto rides. Alton Towers allows assistance or guide dogs in to the Theme Park but are not allowed to accompany any of the guests onto the rides, they must never be left unattended in the park.
Alton Towers offers a limited number of wheelchairs for hire from the guest services office but on a first come, first served basis. Alton Towers also has toilets with disabled access available all around the Theme Park.
The Hotel restaurants serve a wide range of cuisine to suit everyone. Customers can inform Alton Towers Hotel when booking of any special dietary requirements so that they can provide for their needs. There are also disabled persons parking bays to the front of the Alton Towers Hotel and to the right of the Splash Landings Hotel, which are available to disabled guests. Portable induction loops are available at both Hotel receptions and can be used around the Hotels to assist guests further. Vibrating pagers are available to guests who are deaf or hard of hearing. These will be activated in the event of a fire alarm activation or other emergency requiring guests to leave the Hotels.
Who does it provide for?
Local Communities
Alton Towers Resort has a significant impact on the surrounding area. Alton Towers works hard to ensure this impact is positive so that its local communities benefit from its presence so here are some of the things Alton Tower does to ensure this.
- Alton Towers medical and security teams are First Responders which means they are trained by the West Midlands Ambulance Service. Alton Towers provide their services to the local community so that they can attend local emergencies 24 hours a day.
- Local communities and their charities receive around £50,000 worth of theme park tickets each year. Alton Towers also help charity fundraisers in other ways too; for example it sponsors local football teams and sporting events, donate raffle prizes and provide venues for charity events.
- Alton Towers provide over 1,200 skilled and unskilled jobs in a rural area where prospects would, otherwise, be more limited. Alton Towers policy is to recruit from the local area whenever possible- rather than from further a field- and Alton Towers set targets to help them maintain and monitor this.
Alton Towers Resort is responsible for half of all tourist visits to Staffordshire and the Staffordshire Moorlands. A member of Alton Towers senior management team Chairs the Staffordshire Destination Partnership and works with different tourism bodies to ensure they benefit from the presence of Alton Towers Resort.
Alton Towers work in close partnership with Staffordshire Moorlands District Council and Staffordshire County Council to raise the profile of the County as a visitor and business destination.
Alton Towers also has regular meetings with Parish Councils and hold presentations at regular intervals so that local residents can ask questions and raise any concerns. It generates substantial income for the region through its direct and indirect spending.
Alton Towers actively seeks to use local suppliers and labour wherever possible, many small businesses, from taxi firms to B&B's, would not be variable without Alton Towers Resort.
Customers
Alton Towers offers products and services for all different types of customers. If booking in a group Alton Towers offers different prices so that it will be cheaper this could be for youth groups, scouts or guides. They also offer this for school groups has Alton Towers offers educational talks and activities for schools, it also offers schools to book lunch packs for their visit.
Alton Towers has different types of rides for all different types of customers such as fright and thrill rides would be aimed at older people but Alton Towers also has rides and events for the younger children.
Alton Towers Waterpark offers baby changing facilities and feeding room for parents with young babies. It also has different water features for the younger children as well as the older ones as well. The waterpark even offers parent and toddlers sessions that they can attend to. Alton Towers also offers access for disabled customers such as toilets, parking spaces and wheelchair hire.
Businesses
Alton Towers is also a venue for businesses or individuals who want to hold corporate events. From a large conference to a smaller business meetings, Alton Towers offers a wide range of event venues. The conference centre at Alton Towers has a Stateroom venue while at the hotel and theme park venues include array of small and large flexible venues including its Tower Suite. The Staterooms key benefits are air conditioning, natural day light with blackout facility, loading door access, optical fibre lighting, private patio, private bar, high speed wireless internet access. Alton Towers offer a series of corporate packages designed to help businesses to organise the next event.
Responsible to
Alton Towers has shareholders and has agreed to change to a Public Limited company which means that people can take shares out. Alton Towers have agreed to give 30% off under any Merlin Entertainment Company if people buy a share with at least £1000. Shareholders are when people contribute or own a part of Alton Towers, the local people help with the surroundings, the local also contribute by ensuring there is litter picking to make sure that the area looks clean and tidy for the visitors so all these people contribute towards Alton Towers and helps them.
Environmentally and Ethically Responsible
Alton Towers have an impact on the local environment in various ways- with noise, traffic and waste. To help minimise this they have a number of environmental teams who monitors their activities; a traffic management team to help improve congestion around the local villages at peak times and Alton Towers are constantly expanding their recycling capabilities. Alton Towers are custodians of the historical towers, grounds and gardens which belonged to the Earls of Shrewsbury. Alton Towers are actively maintaining and preserving this heritage for future generations. Alton Towers also provide litter pickers to help maintain the appearance of the local village and surrounding areas. Alton Towers have made great strides in identifying ways to cut carbon footprint, to improve its water consumptions and recycling efforts, and agree to ethical terms and conditions with all of its suppliers.
Contributes to the Economies
Alton Towers contributes to the economy as it generates almost £38 million of income annually in the local income and over £73 million in the regional economy -both for local suppliers and other support businesses which rely on its guests for their income-hotels, B&Bs, restaurants, retailers, taxi firms and many more. Alton Towers are in the Principal they help businesses by contributing towards better rides or better transport access to the complex, they spend over £100 million just on helping other organisations. It is one of the largest private sector employers in the area by directly and indirectly responsible for 2,900 jobs in the local area, and 3,520 jobs in the West Midlands region. It accounts for 50% of all visitor trips to the Staffordshire Moorlands. Visitor attractions require continual investment to ensure that they appeal to visitors. No new investment in attractions or accommodation would result in reduced visitor numbers with adverse economic effects for the area, in terms of local employment and expenditure. It is estimated that income generated within the local area will increase by around £12m, that approximately 735 additional jobs would be created at the Resort and 980 in the local area.
M1-Alton Towers is a big organisation therefore it attracts thousands of visitors from inside and outside the UK. This is good because it helps local businesses such as hotels and restaurants around the area because if people are visiting and they don't live nearby then they are going to need somewhere to sleep therefore the hotels are attraction them visitors. Alton Towers also works with coach companies to pick people up from schools and colleges for example. If there are a group of people visiting Alton Towers and using one of the coach companies then there would be a package which would help save money for the group and benfit everyone. This benefits coach companies because if a coach gets a full coach then they will get more money and also Alton Towers will get money from people being in the park because they will buy things such as food and souvenirs.Not only does Alton Towers help the coach companies it also has benefits for taxi companies because they will get alot of money from taking people to and from Alton Towers. Alton Towers also promotes attractions in the area, they have a stand in the guest services area which gives lots of information about other place to visit. This will benefit the local economy as it will give visitors information about other places in the area to visit and then they may visit that attraction.
Hilton Hotel
Hilton Hotel is a private organisation and its aim is to make a profit by selling products and services. It is the most recognized name in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader of hospitality. With over 92 years of experience, Hilton continues to be synonymous with hotel because of our innovative approach to products, amenities and service. With more than 540 locations in 78 countries, Hilton provides an authentic and contemporary experience for our guests worldwide.
Products and Service
Hilton Hotel offers a range of food and drink that are an important part of any stay. Customers can dine in one of the Hilton Hotels restaurants or have a healthy Hilton Breakfast in-room, customers can find delicious and accessible options to satisfy them.
The Hilton Hotel offers different products and services for different types of customer as well and to meet their needs as the Hilton Hotels team members are always ready to provide friendly, individualized service to its guests. The Hilton Hotel are also happy to offer a range of services to meet your needs. Customers can keep a work out routine at the Hiltons Hotel on-site fitness centres or they can relax at one of the spa's.
The Hilton hotel offers bathroom amenities which include shampoos, cleansers and body lotions for its guests. The Hilton Hotels fitness centres off the essentials for a workout for example: cardio with personal TV screens and headphones, free weights, water, courtesy towels and room to stretch.
Regulations, Health and Safety
The Hilton Hotel have area safety managers which have the following responsibilities that they have to keep checking. For health and safety procedures they have to do accident investigation and training, assess occupational risks and hazards and creating safety comities in each hotel.
For fire safety they have to conduct fire risk assessments, co-ordinate fire safety training, key contact during projects and refurbishment and build relationships with fire brigades.
For food safety they have to check food poisoning allegations and incidents of physical contamination and establishing infection control procedures and creating a viral outbreak policy.
Who does it provide for?
Local communities
The Hilton Hotels mission is to help build stronger communities by inspiring acts of volunteer service, both large and small, in the spirit of hospitality. Hilton Hotel are dedicated to sharing their spirit of hospitality with the local communities and encourage its Team Members to contribute their time, talent and resources to help the neighbours in need.
Every Hilton Worldwide office and hotel is encouraged to host or participate in hands-on volunteer activities. In year, Hilton Hotel participated in more than 800 projects with more than 660 local organizations across 51 countries. Hilton Hotel created a network of Community Committees in each of its 18 corporate offices around the world, providing tools and resources to support volunteer and community engagement.
The development of the Hilton Hotel means that with it keep building new hotels in different destinations means it provides more jobs in the local community and generates more income to that community because if people will be staying at the Hilton Hotel they will want to spend time and money by doing different types of activities such as shopping, cinemas, theatre or the night life. The more money the community makes then it can keep being developed and improved to keep attracting old and new visitors.
In 2012, Hilton grew local economies around the world as they added 171 new hotels with more than 28,000 rooms. These hotels brought with them over 10,000 new jobs in their owned, managed and franchised hotels and corporate offices in positions ranging from housekeeping to technology to management. The majority of staff in their hotels are local Team Members, which not only supports the economy of the area, but also helps the hotels reflect the culture of their locations.
Customers
The Hilton Hotel offers a range of packages for different types of customers for example if offers family packages which includes breakfast for four and free high speed internet access. It makes sure that the kids have fun and gives chance for families to have fun together any time of the year in spring, winter, summer or autumn and it can be just for a weekend getaway all year round.
The Hilton Hotel also offers a bed and breakfast package which this could be for a special occasion or time to unwind after a busy week, it gives customers chance to make the most of their weekend and this package allows a special rate and breakfast for two. The bed and breakfast package are the way for customers to relax and recharge.
It also as offers so customers can save money when they book or when they book in advance so this means that it will attract more customers because they will be saving money and also they would have booked it in advance so less hassle and not all last minute. They also have these offers on when they know that not many people will be going away so by offering packages they will be trying to get customers to stay.
Businesses
The Hilton Hotel offers products and services ideal for business individuals or groups these include meeting rooms, Wi-Fi, equipped business centres also they have Executive Room or Suite for Executive Lounge access which includes free continental breakfast, canapés, drinks and complimentary Wi-Fi access.
The Hilton Hotel also offers meeting packages for people who visit and stay for business purposes. The meeting packages include:
- meeting room
- basic meeting Wi-Fi
- flip chart and markers
- all day non-alcoholic beverage service
- per person pricing
- breakfast, lunch and dinner options
- healthy and fun break options to enhance energy levels
- LCD projector screen or monitor
Responsible to
The Hilton Hotel as stakeholders and the successful execution of its corporate responsibility strategy is very much dependent upon on going dialogue with its stakeholders. Hilton Hotel engage with stakeholders in a wide variety of ways, both formally and
informally. It strives to identify key stakeholders who are in a position to support or impact its corporate responsibility areas of focus and shape its thinking on material issues. Hilton Hotel are deeply appreciative of its stakeholders and partners around the world who are helping Hilton Worldwide advance its responsibility and sustainability goals.
Hilton Hotel believe there is huge value in partnering with organizations that have expertise in the issues on which its focus through Travel with Purpose. Partners bring their experiences to these issues, while it contribute its knowledge of
hospitality, guest service and operations. The result is an opportunity to work in a public/private partnership approach to address societal issues. Hilton Hotel seek partnerships at all levels to address the needs of our business and communities as effectively as possible. It works closely with partners to understand the context in which they are working and how a partnership approach can help them be more impactful in addressing issues such as improving the outcomes of volunteer service, repurposing waste, creating youth opportunities, preventing child trafficking and innovating around sustainable procurement.
Environmentally and Ethically Responsible
A combination of initiatives and strategic partnerships with organizations around the world have enabled the Hilton Hotel to exceed its waste reduction goal a full two years earlier than anticipated. While they are proud of this achievement, the Hilton continue to evolve its waste reduction strategy to reinforce its commitment to minimize waste and repurpose it for community needs. Hilton Worldwide has developed partnerships and initiatives at national and regional levels, which continually help them to reduce its aggregate waste across the portfolio.
Hilton Worldwide has partnered closely with its suppliers to identify sustainable solutions for laundry and housekeeping practices at their hotels. Hilton have developed several partnerships that offer improved laundering technologies, which can reduce water use by up to 45%, energy use by up to 43% and extend linen life by up to 40%. Further, Hilton have developed sustainable housekeeping supplies that can reduce the amount of water used in cleaning processes by up to 30%, as well as improve efficiency and reduce
the number of toxic chemicals used for cleaning.
Supply chain sustainability is a complex issue for a global hotel company as its suppliers extend across 90 countries in which they purchase everything from food and beverage, to heavy equipment, to linens and pillows, to personal soap and shampoo.Its suppliers span a huge number of industries, countries, legal contexts and even infrastructure challenges. In many countries, Hilton procure the
majority of goods for its hotels locally, but its success depends largely upon the maturity of local markets and their ability to support a multinational hotel brand with the quantity and quality of supplies necessary.
M1-Hilton Hotel is also a huge organisation as they have hotels all over the world. This business helps a lot of other businesses such as taxi companies. This is because when people are staying at the Hilton they might be in a new area they haven't been to before therefore they might need provided transport for them to get to different places, so the Hilton has links with the taxi companies. Hotels such as the Hilton help bring in customers from all around the world such as inbound and domestic. This is good for business in that area because then people are coming and spending their money in that area which is where the multiplier effect comes in. Most Travel and Tourism organisations benefit from people staying in hotels because people might want to get out and try different things and go to different events and attractions. Also guided tours of popular places are very popular therefore people might want to go and do one of them. If people are visiting the hotel, they have concierges who help organise activites for people so they have things to do. When guests stay in a hotel they might want to have something to eat and drink, local restaurants will be able to provide the visitors with food and this is a benefit to the restaurant and bars as it bring employment and business to them.
Virgin Atlantic
Virgin Atlantic is a private sector organisation, the aim of the organisation is to make a profit by selling products and services to customers. Virgin Atlantic started out in 1984, this is a high quality and value for money airline to the world.
Products and services
Virgin Atlantic have inflight connectivity this means customers can use mobiles and stay communicated when flying due to the new Aeromobile. In the Upper Class and Premium Economy there are in-seat laptop power which is available for customers to use that will keep their gadgets going on board throughout the flight.
It offers inflight entertainment as well, customers can watch movies with over 50 films to choose from there's choice for everyone on flight. Customers can also watch TV there's a vary of mixed TV programmes each month. Then also customers can listen to music on flight with a library which offers a selection of music.
Upper class passengers can freshen up in the Revivals Lounge with showers, spa treatments, breakfast and business facilities. Customers can also get them extra treats on flights for example extra leg room if customers book seat plus they can relax and can enjoy having an extra seat. There is also a champagne service which customers can purchase on board.
Regulations, Health and Safety
Virgin Atlantic include guidelines and what customers with certain health issues should travel or not on the website and they include assistance if customers will need extra help when travelling for example, need extra oxygen.
The UK Aviation Authority website advises for both medical practitioners and passengers to follow the links to the Aviation Health Unit.
On the website they include top tips for health and safety these include keep on moving so keep on changing the position you sit in, walk around the cabin to keep circulation going, stretch, don't take sleeping pills, take care of your ears, keeping drinking and stay hydrated, eat light, moisturise, wear loose fitting clothing and set your time to the time of your destination.
Who does it provide for?
Local communities
Virgin Atlantic helps local communities by giving more job opportunities for people and also it generates more money for the local community because when people travel to and from airports they can stop at local hotels and visit local attractions so it generates more money for companies has it will bring more visitors to the local community. This will help the local community to develop and rejuvenate to make it look better and improve the community.
Customers
Virgin Atlantic travel to over 35 destinations and they even travel within the UK from London Heathrow or Gatwick to Manchester, Edinburgh and Aberdeen so this will help domestic visitors who want to travel within the UK and want to get there a lot quicker. Virgin Atlantic have three different types of classes these are Economy, Premium Economy and Upper Class which all have different types of features that will appeal to different types of customers for example Economy will be people who don't want to spend too much money but still want to get value for money and then Upper Class will be people with a lot of money who want to spend it and also the features of Upper Class might appeal to them more.
If customers are travelling with babies there is cabin crew at hand at all times throughout the flight with comfy cots and warm milk as well. Virgin Atlantic also have seats exactly made for children so that they are comfy when flying. Also if children need to travel alone for some reason Virgin Atlantic cabin crew will make sure that they are safe.
There is also kids entertainment so children will not get bored when flying there is a huge range of children's TV and video games also a kids menu.
Businesses
There is free Wi-Fi so that business customers can stay connected and also if they have a chauffer which will be waiting for them at the airport to take them to their final destination. Virgin Atlantic offer laptop power so this gives business customers the chance to stay connected and do work whilst flying.
With Premium Economy and Upper Class it gives business customers the chance to sit back and relax and also have a delicious meal which is ideal before they land in the destination as it might be the only chance they get time to relax before having to work or they might be flying back home and have been working hard so just want to relax for a bit and get champagne services as well.
Responsible to
In 1999 Richard Branson who owns Virgin Atlantic sold a 49% stake in the company to Singapore Airlines valuing Virgin Atlantic at a minimum of £1.225 billion. In the same year it launched it first super economy service that went on to become the award winning Premium Economy.
Environmentally and Ethically Responsible
Virgin Atlantic are working hard to reduce the CO2 emissions with new sustainably produced and lower carbon biofuels and step change technologies that will dramatically improve the fuel efficiency of planes. Virgin Atlantic are also working with local communities in their destinations to help them meet the sustainability challenges they face right now. Virgin Atlantics community investment programme is helping communities to help themselves to a better future. Virgin Atlantic has a new Noise Management Strategy sets out its aims to achieve further noise reductions across its fleets.
Virgin Atlantics Facilities team have wasted no time in getting rid of polystyrene food containers and plastic cups and otherwise focus on identifying recycling options for all sorts of waste, such as glass, plastics, cans and paper.